In this short series, we've been talking about the importance of authenticity in copywriting. In this video, I discuss the clues freewriting may give you about your authentic (written) voice. What better way to give your audience the true "you"! Check it out below!
We are in the midst of a series about writing in your authentic voice and I have been sharing tips about actually executing authentic copy.
Today's tip about writing authentic copy is an exercise. Freewriting is super valuable and here's why: if you want authentic copy that truly sounds like you on your website, but you're not really a writer, the truth is that practice is crazy invaluable.
What I'd like you to do is try freewriting. Set a timer for 10 minutes, don't let your pen come off the paper, choose a topic and just go for it! When that 10 minutes is up, look back at what you've written. What sort of mannerisms do you tend towards? What sort of words do you frequently use?
I'm personally really lucky. I hear words in my head like a spoken voice so I can channel a voice, write it down and Bob's your uncle. But if you're not used to doing that, then practice is going to be the name of the game.
I am recording this video from very crazy beautiful Palm Springs, California again. That's it for today. If you're just having a call with me and seeing if we might be a good fit, please reach out for a connection call.
Did you give this tip a try? What mannerisms or turns of phrase did you notice in what you wrote? Tell me yours and I'll tell you mine! Comment below.
Who are you writing for?
In the past couple of videos, we've talked about what it means to be authentic, how to know if you're being authentic and talking about some tips to actually work on execution. In this video, I'd like to give you another tip. Watch my video or read on below...
So, today's tip is to write for your audience, whoever they happen to be. Simple tip, but the way you personally write a letter to your elderly grandmother, for example, versus how you write a letter to your best friend is different. I think we can agree on that. To make your copy readers more authentic, remember to always speak to your target audience. It doesn't matter who that audience is, it's just important that you speak or that you write to them and only them. Hold them in your mind when you're writing. When you don't remember who you're writing to, it's unlikely to read as authentic.
If you haven't done an exercise to determine who your dream client is, consider reaching out to me. I have a trademarked approach called the bridge approach where we do. One of the elements is to dive into who your dream client is, so that you can write in a way that resonates with them. I do free connection calls, so please consider reaching out. I'll include the link below.
I am a digital nomad; you've probably heard that before. Today I'm filming this video from Palm Springs, California. Believe it or not, I am up at the top of a tram way up in the hills, which is why you see so many evergreens behind me rather than palm trees. That's it for today. We'll talk to you next time!
Megan is the owner of Megan Words, a boutique copywriting and editing consulting business devoted to helping female entrepreneurs with worthy causes develop high-quality web copy and content. She sometimes wears pants. Learn more about her here.