In a recent video we addressed whether or not you can write your own copy, and the answer is yes, but we also looked at some things that you need to consider if you’re going to be doing that.
In this video, I have two more things to share about what to look out for if you’re going to write your own copy. Check them out below...
So, those things you need to look out for. After you’ve written your copy, you need to make sure that its spick and span, totally error free, no funny grammar mistakes, no silly spelling, no weird sentence structure stuff because when your client looks at that and they see mistakes, they look at it and think one of two things. They think “ooh, I’m not sure that this person is legit. They can’t afford the experts that they need. They can’t afford to have someone copy edit it or afford a copywriter.” So make sure it looks clean.
The other thing about clean writing is that it says that your message is worthy of attention. You and I both know that it is, but let’s make sure that your clients do as well.
I am recording this video from Bolivia. A beautiful salty lake…somewhere. :)
If you’re thinking you’re not keen at making a go at it alone, why not consider hiring a copywriter? Take a look at what I’m all about. Here's a link to a free connection call if you’d like to talk to me and see what I’m all about and tell me what projects you’re working on.
Otherwise, we’ll talk to you next week. I hope everything is great with you!
Let's connect! Leave a comment below and tell me about things you're working on or share a "clean" copywriting tip of yours.
Ready to write your own copy but tortured by that damn blinking cursor? In this video I'd like to talk about getting past writer's block. Listen or read on below...
A quick three tips for you.
Start by writing as though you plan to throw it out. Don't put so much pressure on yourself. Just imagine that whatever you're writing is actually going straight in the trash bin. That way the pressure comes off.
Next, if you've been doing nothing for too long, get out there for a change of scenery. Whether that means having a shower, going for a walk, calling a friend, just do something different. I'm not advocating for procrastination, but sometimes you just need to change speed to see things flow. I’m working with the assumption here that you watched some of my other videos and you really have a sense of the person that you’re writing for and speaking to that person.
Once you've done that, just start writing. Get something on the page. The first thing you write down doesn’t have to be part of it. Editing is an entirely separate beast. Just get some words on the page and you can fix it later.
That's it for today. Today I'm filming from beautiful Vancouver, British Columbia, Canada. As you can see downtown behind me there.
If you're interested in talking to me about working with you as a copywriter, I would love to have that conversation. I do free connection calls so please do reach out.
That's it for this week and we will talk to you later.
Writer's block can be so hard...but commenting below isn't! :) Maybe it's the change of speed that you need to get going on your work... I'd love to hear from you!
Megan is the owner of Megan Words, a boutique copywriting and editing consulting business devoted to helping female entrepreneurs with worthy causes develop high-quality web copy and content. She sometimes wears pants. Learn more about her here.