How to know you're being authentic
In my last video, I talked about the importance of authenticity. Today, I’d like to talk about how you know when something is authentic. Watch below or keep reading to find out more...
So, how do you know when something is authentic? It’s a really difficult question to answer, but there’s really only one way to know. Would you say it? You are the only person that can answer that question. You are the only one who really knows if it feels right. The funny thing is, it's contextual. We don’t walk around saying “why did I just say that? Does that sound right? Does that fit in line my life views?”
So when it comes to authenticity, it not only comes down to whether or not it feels right to us, but how its perceived by other people. And today, I’d like to talk about a tip to help you be perceived as authentic in the eyes of others.
As leaders, and I suspect that you are a leader if you’re watching this, it can be difficult to allow yourself to be imperfect. So to appear authentic to others, we need to be okay with imperfection and embrace that. Now it might seem difficult to embrace imperfection in a professional context, but in the right context, it can really lend itself to authenticity.
You know what it makes me think of, is the question that is often asked in job interviews: “what’s your greatest weakness?” And when you take that weakness and turn it into a strength, you say things like “you know, sometimes I’m pretty hard on myself, so it means I end up working pretty hard or sometimes I’m tireless and don’t know when to quit”. But if you’re an accountant for example, and you’re asked about your greatest weakness and you answer, “sometimes I get the 6 and the 9 confused”, uhh…that’s not going to bode so well for you.
So when you’re sharing your imperfections, look for the silver lining.
Today I’m filming this video from beautiful British Columbia, Canada. I’ve struggled a bit with people and noises behind me, so hopefully this turns out. But, there’s a gorgeous rainbow behind me (see, always find that silver lining!) and you can still see the remnants of it.
That’s all I want to share for today. If you’re interested in learning about me as a copywriter, I do free connection calls. I’d love to hear more about you and what you’re working on.
Until then, keep smiling.
What does authenticity mean to you? Leave a comment below and let's talk about it. I like to keep it real and look forward to hearing from you!
2 reasons it super matters
So today, I'm going to start with a statement of fact. The word “authentic” is an adjective, it means something that is authentic to one's own personality, spirit, or character.
And here's the second fact. There's no one else in the entire world exactly like you. Combine those two facts, put them together; it means that when you are really and truly yourself, when you behave in an authentic way, it is what differentiates you from the masses.
Why does that matter? In today's world, people have more coaches, more copywriters, more financial advisors, whatever it is, you do, they have so many of those kinds of service providers to pick from that they hardly know where to start. So when you differentiate yourself, It means that you stand better chance of being picked.
So I'm going to launch into a quick little story time here. I'd like you to imagine that it's two in the morning, your phone buzzes and it says it's your mom. And your mom's message says, “sup, dawg, you need to Venmo me like 200 bucks, plzzz”. I don't know about you, but for me, I would read that and be like, okay, a Nigerian prince has abducted my mother because that's just not how she talks. That's not authentic for her. The reason I know that is because she has a personal brand that's consistent.
And what consistency means is, it starts to build trust. When you have trust, love can come from that and from love, come sales…and we all know where sales are important.
So that's kind of a first delve into why authenticity is important. I know I've been away for a little bit. I haven't posted a video in a while, sorry about that. But I'm filming this today from steamy, steamy hot San Antonio, Texas. I'm in the historic marketplace right now. And it's a million degrees, I think it's about 37 degrees Celsius, maybe 100 degrees Fahrenheit.
I'm going to do some more videos on this and how to actually work authenticity into your copywriting.
So if you're interested in hearing about that, please leave a comment below. Quick freebie offer as well, I do free connection calls if you are interested in talking to me and seeing if we might be a good fit. Tell you what my processes is and tell me about what you're looking for. I would love to do that with you!
Apart from that, that's it for today.
On this channel, I talk about travel and nomadic lifestyle, copywriting and editing tips, of course, and some motivation and inspiration stuff. So that sort of thing interests you, please consider subscribing or leaving a comment below.
In a recent video we addressed whether or not you can write your own copy, and the answer is yes, but we also looked at some things that you need to consider if you’re going to be doing that.
In this video, I have two more things to share about what to look out for if you’re going to write your own copy. Check them out below...
So, those things you need to look out for. After you’ve written your copy, you need to make sure that its spick and span, totally error free, no funny grammar mistakes, no silly spelling, no weird sentence structure stuff because when your client looks at that and they see mistakes, they look at it and think one of two things. They think “ooh, I’m not sure that this person is legit. They can’t afford the experts that they need. They can’t afford to have someone copy edit it or afford a copywriter.” So make sure it looks clean.
The other thing about clean writing is that it says that your message is worthy of attention. You and I both know that it is, but let’s make sure that your clients do as well.
I am recording this video from Bolivia. A beautiful salty lake…somewhere. :)
If you’re thinking you’re not keen at making a go at it alone, why not consider hiring a copywriter? Take a look at what I’m all about. Here's a link to a free connection call if you’d like to talk to me and see what I’m all about and tell me what projects you’re working on.
Otherwise, we’ll talk to you next week. I hope everything is great with you!
Let's connect! Leave a comment below and tell me about things you're working on or share a "clean" copywriting tip of yours.
Ready to write your own copy but tortured by that damn blinking cursor? In this video I'd like to talk about getting past writer's block. Listen or read on below...
A quick three tips for you.
Start by writing as though you plan to throw it out. Don't put so much pressure on yourself. Just imagine that whatever you're writing is actually going straight in the trash bin. That way the pressure comes off.
Next, if you've been doing nothing for too long, get out there for a change of scenery. Whether that means having a shower, going for a walk, calling a friend, just do something different. I'm not advocating for procrastination, but sometimes you just need to change speed to see things flow. I’m working with the assumption here that you watched some of my other videos and you really have a sense of the person that you’re writing for and speaking to that person.
Once you've done that, just start writing. Get something on the page. The first thing you write down doesn’t have to be part of it. Editing is an entirely separate beast. Just get some words on the page and you can fix it later.
That's it for today. Today I'm filming from beautiful Vancouver, British Columbia, Canada. As you can see downtown behind me there.
If you're interested in talking to me about working with you as a copywriter, I would love to have that conversation. I do free connection calls so please do reach out.
That's it for this week and we will talk to you later.
Writer's block can be so hard...but commenting below isn't! :) Maybe it's the change of speed that you need to get going on your work... I'd love to hear from you!
What to do with your "stuff", part 2
In a recent video I talked about the fact that if you’ve decided to become a digital nomad full time, you're probably going to want to get rid of most of your stuff. In this video, I'd like to talk about what you can actually do with it. Check it out!
So what to do with that “stuff” that turns out is just not that important. You have lots of options. I would suggest Craigslist and in Canada at least, we have an app called Letgo. That's what I used to get rid of most of my stuff.
Don't expect to make too much money. I sold just about everything I owned. I sold all my furniture, all my clothes. I only made about four grand and it was A LOT of work. So mostly it's about letting it go rather than making money. You can also give it away to friends or give it to a charity.
That's my tip for you today. If you’re interested in connecting with me as a copywriter, click on the link to my free connection call. Let me tell you about my process, let's talk about what you need and see if we’d be a good fit!
I'm filmed this video from some geysers in Bolivia. Its most fantastically sulphry here!
Until next week, I will talk to you then.
Letting go of your "stuff" can be so hard...want to talk about it? I do! Leave me a comment and let's chat.
What to do with your "stuff", part 1
So you're about to take your life permanently on the road as a digital nomad. What the heck do you do with all your stuff? In this video, I'd like to tell you about what I did…read on or watch below.
So when I decided to become a digital nomad, it wasn't my first experience moving abroad. Some years before, I had left Canada to move to Australia. I owned my own home, and I chose to rent it and put most of my possessions in a friend's basement. When I returned two or three years later, basically, I didn't know what was in the boxes anymore. I knew a few things but for the most part, it wasn't really needed. Honestly, you think your things are more important than they actually are.
I had this experience with England as a kid as well. We put all of our stuff in storage and when we came back three years later, I was like, “why did I think this was so important?” And honestly, you'll just have to deal with it on the other end.
Storage is expensive, and makes your life harder. So my tip for you is, be as ruthless as you can. If you're on the fence about whether to keep it, err on the side of getting rid of it.
That's it for today. If you're interested in me as a copywriter, I would love to tell you more about my process. Below is a link to my free connection calls. I love to learn about what you're working on and see if we're a good fit, so please don't hesitate to reach out.
Today I am filming this video from a beautiful lake in Bolivia and behind me are some wild flamingos which is pretty neat. So until next week, we'll talk to you then!
Considering life as a digital nomad? Have any experiences with getting rid of your "stuff"? Share in the comments below. I'd love to hear from you!
There’s one thing you can do to protect your brand as a digital nomad who’s working on the road and in this video I’m going to share what that is. Keep reading or watch my video to find out...
So there’s one thing that you can do as a digital nomad who is on the road. As you can see I’m filming this video from the Salar de Uyuni Salt Flats in Bolivia. I get to do cool stuff like this often, but this is not my whole life.
As a digital nomad, when you’re posting stuff on social media, remember to show people that you’re doing more than this cool stuff because I promise you, this is not all of my life. There’s a lot of working on buses, working in cafes and working in dark hostel rooms. It’s a really cool balance and finding that is key. It’s totally worth it, but don’t forget to show the world that there’s more to your life than travel.
The other side of my life? I’m also a copywriter! Please consider reaching out for a free connection call. Let me tell you about my process, tell me about what you’re working on and we’ll see if we’re a good fit.
That’s it for this week and I look forward to talking to you again soon.
Tell me about some of the cool places you’ve been! Leave your comments below and let’s chat about it.
The beautiful Bolivian Salt Flats
Today I just wanted to show you something really beautiful. If this doesn’t inspire you, I don’t know what will...
Look at that! I am at the Salar de Uyuni Salt Flats in Bolivia and it is one of the most beautiful places I’ve ever been.
If you’re interested in talking to me as a potential copywriter, please do consider reaching out. Let’s connect and talk about my process, what you’re looking for and see if we’d be a good fit. Until next week, we’ll talk to you then.
Where have you been that words just can’t describe? Share a picture in the comments below. I’d love to see and share in the beauty of your travels!
So you need a website and you’re wondering if you can do your own copywriting. I’m a professional copywriter and I’d love to give you my opinion on whether you can and why I feel that way. Let’s find out…keep reading or watch below.
So, can you write your own web copy? Short answer, yes you can! You bet your butt you can. You want to know why? Because no one can understand or knows your business like you do. No one knows and understands your brand like you do. You are your business. You are your brand, and therefore you have all of the information that you need to make this happen.
Of course, there’s some provisos…
First thing that you really need to be aware of, good writing requires practice so don’t be horrified if it takes you a couple of shots or if you need someone to help you edit and if you need to rewrite it a couple of times. That’s part of the game.
Clarity. Confuse people and you lose people. Being cute and clever is fun, but if people don’t know what you mean you’re not going to get yourself any clients. So err on the side of “just make sense”. Help people understand what it is you do.
And third, there are a lot of different elements that go into copywriting that actually win clients. I have something called the BRIDGE Approach™, which is my trademarked process for writing phenomenal copy. If you take a look at my website you’ll see what the different elements are and I’ll record videos about these in the future, but consider taking a look to find out now.
So there you go, that’s the short answer. I believe you can write your own copy, but, if you do want help, if you want a pro who’s gonna give you some more confidence that you’re actually going to attract your dream clients and connect with people that you really want to serve, then reach out to me. I do free connection calls. Let’s talk about my process, let’s see if we’re a good fit and let’s take it from there.
Today I’m recording this video from Ollagüe, an active volcano in Bolivia. And by active, it has been several thousand years, but that's still pretty cool. Ahhh...This is the life of a digital nomad!
Until next week, we’ll talk to you then.
Have a question about writing your own website copy or have any tips to share? Leave me a comment and let’s talk about it!
Whoops! Do you ever just feel a bit off center? In this video I’d like to talk about something that I use to help center myself. Read on or check out the video below for some great advice…
So this might sound a little bit hippy, because it is, but when I’m feeling kind of weird and off-center, I like to ask myself what I need. And when I say “ask myself” I mean, ask my body, my inner intuitive self, that other part of me that knows best what it needs.
I find that I often get an answer when I Just ask the question. So when I say “what do you need?”, somewhere deep inside of me often says “you need some water. You need some exercise. You need sleep. You need to meditate. You need some yoga. You need some time with friends.” So I would like to suggest that you go ahead and give it a try and see if it works for you.
I’m filming this video from Salar de Uyuni in Bolivia which is absolutely stunning! This is an island behind me in the salt flats.
Looking for a copywriting perspective? If you’re interested in having a bit of a connection, seeing what my process is, seeing if I can help you, I’d love to hear what you’re working on. I do free connection calls, so why not reach out and we’ll make that happen.
Until next week, I hope everything’s great (and centered😊) with you and I will talk to you then.
How do you find your center? I'd love to hear what works for you. Comment below with your tips so we can chat about it!
Megan is the owner of Megan Words, a boutique copywriting and editing consulting business devoted to helping female entrepreneurs with worthy causes develop high-quality web copy and content. She sometimes wears pants. Learn more about her here.