What to do with your "stuff", part 1
So you're about to take your life permanently on the road as a digital nomad. What the heck do you do with all your stuff? In this video, I'd like to tell you about what I did…read on or watch below.
So when I decided to become a digital nomad, it wasn't my first experience moving abroad. Some years before, I had left Canada to move to Australia. I owned my own home, and I chose to rent it and put most of my possessions in a friend's basement. When I returned two or three years later, basically, I didn't know what was in the boxes anymore. I knew a few things but for the most part, it wasn't really needed. Honestly, you think your things are more important than they actually are.
I had this experience with England as a kid as well. We put all of our stuff in storage and when we came back three years later, I was like, “why did I think this was so important?” And honestly, you'll just have to deal with it on the other end.
Storage is expensive, and makes your life harder. So my tip for you is, be as ruthless as you can. If you're on the fence about whether to keep it, err on the side of getting rid of it.
That's it for today. If you're interested in me as a copywriter, I would love to tell you more about my process. Below is a link to my free connection calls. I love to learn about what you're working on and see if we're a good fit, so please don't hesitate to reach out.
Today I am filming this video from a beautiful lake in Bolivia and behind me are some wild flamingos which is pretty neat. So until next week, we'll talk to you then!
Considering life as a digital nomad? Have any experiences with getting rid of your "stuff"? Share in the comments below. I'd love to hear from you!
There’s one thing you can do to protect your brand as a digital nomad who’s working on the road and in this video I’m going to share what that is. Keep reading or watch my video to find out...
So there’s one thing that you can do as a digital nomad who is on the road. As you can see I’m filming this video from the Salar de Uyuni Salt Flats in Bolivia. I get to do cool stuff like this often, but this is not my whole life.
As a digital nomad, when you’re posting stuff on social media, remember to show people that you’re doing more than this cool stuff because I promise you, this is not all of my life. There’s a lot of working on buses, working in cafes and working in dark hostel rooms. It’s a really cool balance and finding that is key. It’s totally worth it, but don’t forget to show the world that there’s more to your life than travel.
The other side of my life? I’m also a copywriter! Please consider reaching out for a free connection call. Let me tell you about my process, tell me about what you’re working on and we’ll see if we’re a good fit.
That’s it for this week and I look forward to talking to you again soon.
Tell me about some of the cool places you’ve been! Leave your comments below and let’s chat about it.
The beautiful Bolivian Salt Flats
Today I just wanted to show you something really beautiful. If this doesn’t inspire you, I don’t know what will...
Look at that! I am at the Salar de Uyuni Salt Flats in Bolivia and it is one of the most beautiful places I’ve ever been.
If you’re interested in talking to me as a potential copywriter, please do consider reaching out. Let’s connect and talk about my process, what you’re looking for and see if we’d be a good fit. Until next week, we’ll talk to you then.
Where have you been that words just can’t describe? Share a picture in the comments below. I’d love to see and share in the beauty of your travels!
So you need a website and you’re wondering if you can do your own copywriting. I’m a professional copywriter and I’d love to give you my opinion on whether you can and why I feel that way. Let’s find out…keep reading or watch below.
So, can you write your own web copy? Short answer, yes you can! You bet your butt you can. You want to know why? Because no one can understand or knows your business like you do. No one knows and understands your brand like you do. You are your business. You are your brand, and therefore you have all of the information that you need to make this happen.
Of course, there’s some provisos…
First thing that you really need to be aware of, good writing requires practice so don’t be horrified if it takes you a couple of shots or if you need someone to help you edit and if you need to rewrite it a couple of times. That’s part of the game.
Clarity. Confuse people and you lose people. Being cute and clever is fun, but if people don’t know what you mean you’re not going to get yourself any clients. So err on the side of “just make sense”. Help people understand what it is you do.
And third, there are a lot of different elements that go into copywriting that actually win clients. I have something called the BRIDGE Approach™, which is my trademarked process for writing phenomenal copy. If you take a look at my website you’ll see what the different elements are and I’ll record videos about these in the future, but consider taking a look to find out now.
So there you go, that’s the short answer. I believe you can write your own copy, but, if you do want help, if you want a pro who’s gonna give you some more confidence that you’re actually going to attract your dream clients and connect with people that you really want to serve, then reach out to me. I do free connection calls. Let’s talk about my process, let’s see if we’re a good fit and let’s take it from there.
Today I’m recording this video from Ollagüe, an active volcano in Bolivia. And by active, it has been several thousand years, but that's still pretty cool. Ahhh...This is the life of a digital nomad!
Until next week, we’ll talk to you then.
Have a question about writing your own website copy or have any tips to share? Leave me a comment and let’s talk about it!
Ever wonder about a copywriter's motivation for starting their business? I have several, but the main one is... you. Let me tell you more about why Megan Words got started in the video or transcript below :)
Megan Words is a boutique copywriting and editing consultation business. I love what I do because it gives me the opportunity to help other people birth their visions. Yeah, that’s kind of cheesy… but the truth is that while most business owners and entrepreneurs have mastery of their core offering, talking about it is a completely different beast. It comes to me naturally and I love to help other people share their value with the world. The other thing that being a copywriter allows me to do is be a digital nomad, which means that every week I’m sharing my vlogs from somewhere new and interesting. This week, it’s from Big White in British Colombia, Canada. I love how it allows me to connect with other people; being a copywriter I get to talk to big-hearted, service-providing female entrepreneurs on the daily. Yahoo!
If you think we might be a good fit, please reach out. I would love to do a free connection call. We can talk about my process, see if we’re a good it, talk about what you need. Contact me here!
Don't let me talk to myself... let's make this two-way. Why did you start your business? Tell me in the comments and I promise to reply.
So you've got the website... but you don't have the clients. What gives? The #1 reason your web copy isn't getting you clients revealed in this video (and the transcript below).
I’ll just spit it out. The #1 reason that your website isn’t getting you clients is because you’re speaking in your voice, not your client’s. Think about that for a minute. You sell purple widgets. You want your prospective clients to buy purple widgets. What you really need to sell is what purple widgets will give your clients. “What’s in it for me?” That’s what everybody wants to know. So when you’re writing your copy, think about it from your client’s perspective. Learn everything you can about them, and out yourself in their shoes.
Reach out to me here for your complimentary connection call and see if I'm the right copywriter for you.
Hey you, yes you there! Talk to me. Do you know how to learn more about your clients' pain points? Tell me how you'd go about this.
Are you feeling a little guilty about hiring a copywriter? Or maybe you’re thinking about hiring a copywriter and you’re wondering if it’s “cheating” to let them do your writing for you? Watch this short video to debunk that particular myth (or read on).
Recently I had a client share with me that she was feeling guilty that I was writing her content for her. The way we used to work together, she would provide me with an email that she had written, I’d edit it and get it back to her. But I pointed out to her that I could save her some time by writing in her voice and writing the emails for her. She LOVED the results and the time savings, but she worried, “uh, I didn’t write the words myself, is that ok? Is it cheating?”
In response I asked her, “do you think Oprah is writing her own email blasts?”
I don’t know Oprah (yet!), but I bet you dollars to donuts that she’s not writing her own emails. No woman is an island. We can do a lot ourselves, but we can’t do everything ourselves. And the emails I wrote for this client, they were her ideas, her voice… I just helped her write them down. You can have that too!
If you’re thinking about hiring a professional copywriter, reach out to me. I’d love to have a free connection call with you. Let’s see how I can help.
So. You know what copywriting is (since you watched my last YouTube video, right?) But how does it achieve the magic results? You are 55 seconds away from the answer. Watch this short video.
This video is a part two to the one I posted last week in New York about what copywriting actually is. I kept the definition very simple and I wanted to say a little more.
We talked about the fact that copywriting is words that are designed to sell, words that are designed to persuade, to make readers take a specific action. But how does it do that?
When it’s done properly, it actually uses psychological principles to get inside the mind of the buyer and touch their pain points and convince them to take action based on what they’re thinking and feeling.
Learn more as we go! Subscribe to my YouTube channel here.
Engage with me, baby... what is your audience's main pain point? I'd love to hear and promise to reply.
How you ever heard someone talking about copywriting and wondered what they were referring to? Check out this short video to find out what they meant.
So what made me record this video was that recently I was at a marketing event and the presenter said that copy was just a fancy way of saying “words”. He’s not totally wrong; copy is words. But that’s not a very fulsome explanation, so let me give you a better definition.
Copy is words that are designed to persuade. They’re designed to get people to take action. In a nutshell, copywriting is designed to sell.
I recorded the video for you from Grand Central Station in New York. I thought it would be apropos to do so because just like the trains leaving the station, good copywriting will also take you places! (Cheese).
If you’re thinking about tackling your copywriting yourself, consider subscribing to my YouTube channel by visiting my YouTube page and hitting the "subscribe" button. If you’re thinking about outsourcing like a pro and hiring someone to help you get the job done, check me out here!
Food for thought: do you think the words on your website persuasive? Why or why not? Leave a comment below and I will get back to you.
So there you are thinking to yourself, “Uh huh. Getting myself a writer or editor is totally worthwhile… it’s much more than merely a second set of eyes. I’ll get the joy of having someone else make my word problem go away, confidence my message will resonate with my readers, engaging and clear writing that isn’t jammed full of my silly mistakes. It’ll help me establish myself as an authority in my field, and I’ll get more customers. No brainer.”
This is all the stuff you knew you were paying for. You know bad writing looks unprofessional and makes it much tougher for prospective clients to trust you.
But you know what? There are other super valuable benefits that aren’t often talked about, simply because we’re focused on the “direct” benefits.
When you do your research and you pick the “write” copy writer for you, magic happens. You unlock some next level shizz. It can literally make you a better business owner, and your money will go even further than you imagined!
Without further ado, here are 10 ways the right copywriter or editor can make that a reality for you:
1. Get assistance seeing the forest for the trees (AKA a fresh perspective)
You know your business better than anyone else. You know so darn much, and you’re so close to it, that it can be difficult to dumb it down and start at the beginning for someone who knows less. Do you ever feel like you can’t explain what the heck you do? You’re the expert but it’s so easy to get lost in words, words, words. This is when a good copywriter becomes your new BFF.
A good one will listen, absorb, and then give you the written perspective you’d never have been able to put together in a million years.
“But they don’t know anything about what I do!”, you might be thinking.
I’ve got two words for you: EVEN BETTER! Because what you need is someone who’ll ask key questions, connect dots, and bang out some writing for you that will make it seem like you’re magically reading your soon-to-be clients’ minds.
When you’re thinking through the answers to those key questions, you’re likely to find other things clicking for you. This can generate content ideas for other parts of your business.
The bottom line: A fresh perspective means higher quality writing and ideas, and more of them.
2. Get someone holding your buns to the fire (AKA accountability)
A copywriter can’t do their job without you. As Jerry Maguire would say: “help me help you. Help me, help you!” You’ll a have responsibility and accountability to give her what she needs to get the job done for you, whether that’s ideas or a draft. A perk of hiring someone to help is that they will pester you if required. Some people need that (you know who you are).
It’s going to get done! HALLELUAH. At first blush this doesn’t seem like an “unexpected” perk (I mean, you’re paying for the service, it better darn well get done!) Hear me out, though: many people never get their website up because they just can’t get their copy done. When get the accountability leverage from using the right copywriter, the hidden advantage is that you put yourself lightyears ahead of alllll of those people who couldn’t get past their copy hang ups. Just getting the dang thing across the finish line literally gives you a competitive advantage.
The bottom line: Your copywriter or editor can be the accountability buddy that helps you ensure your projects are seen through.
3. Learn some shweet shtuff you won’t have to pay for (AKA knowledge sharing)
Any copywriter worth her salt is no dummy. She’s a bit like the village bicycle… she’s been around the block. (What? Like, everyone has had a ride? No, not like that. Get your mind out of the gutter, for goodness’ sake.)
Anyway, she’s been around the block and she’s a smart cookie. She’s worked with lots of other people who were up against the same challenges you are, even if they aren’t specifically related to copywriting or editing. She pursues personal passions she knows a bunch about. She’s worked in other environments and industries. Maybe she has even worked in another profession.
Her secret strengths will come out as you work with her. Maybe she’s a communications pro, a competitive dog grooming expert, or knows all the best ways to cook cabbage. You never know when you might need info on these things.
The bottom line: Working with someone smart and well-rounded means they’ll have lots of non-copywriting/editing wisdom to share.
4. Enjoy friends with benefits… I mean, the benefits of friends (AKA connection)
When it’s you at the helm making all the decisions, you can make the right ones for you. When you pick the right copy editor, you get to (gasp!) work with someone you actually like working with. In my humble opinion, this might be the most important benefit in this guide.
It’s a well-known fact that our happiness depends on the quality of our relationships. But did you know you can also expect to produce better work when you’re happy?
Anne McKee, author of “How to Be Happy at Work”, puts it like this: “We are generous with our time and talents because we’re committed to people, not just the job or the company. Friendships—not instrumental, task-oriented relationships—are at the heart of a company’s resonant culture, the kind of culture that supports risk-taking, innovation, and results.” So there’s the science-y explanation… I just would have said life is too short to work with assholes.
The bottom line: As entrepreneurs we can CHOOSE our colleagues. Pick people whose company you enjoy, then have fun AND develop better end results for it!
5. Fall in love with your work again (AKA inspiration)
There’s a new email in your inbox; it’s from your copywriter. You open up the new copy that she sent through and it sounds just the way you wanted it to, only better. Your voice, only better! You feel ENTHUSED! You’re ready to wake up your web designer to get it posted as soon as humanly possible! Or…
You’re feeling confused and unsure where to start. Your editor asks you the good questions or proposes a new solution and your heart sings, “YES!” You can’t freakin’ WAIT to implement the new idea.
Can you imagine how good it would feel if someone helped you reinject the passion that got lost while you were frustrating the crap out of yourself trying to do it alone? When you work with someone who is passionate about the work, they can inspire that in you. Passion can be contagious.
The bottom line: The right person can help reinject or further amp up your passion for your business.
6. Become all famous and whatnot… “No pictures, please… no pictures” (AKA visibility)
Good copywriting will improve your search engine optimization (SEO). That means you’re coming up more often in people’s searches. You don’t even have to understand anything about SEO for it to be improved. People can’t buy from you unless they can find you, so the value of this can’t be understated. Search engines are much more sophisticated than they were even a few years ago. Google recognizes quality writing that offers value and answers the questions it says it’s going to (i.e. gone are the times when littering your copy with keywords will do any good).
The bottom line: The words written by a good copywriter will get you SEO exposure.
7. Get value you can count on (AKA consistent quality performance)
An independent writer runs her own business. A smart one is going to do everything in her power make sure you are one dang happy camper so that she’ll have the opportunity to work with you again.
Independent consultants depend on repeat work and loyal customers. Having a steady stream of income is entirely dependent on consistent, quality output, and that knowledge tends to keep them on their “A” game. They know how important it is to maintain good relationships with clients and deliver quality work on time, each and every time. After all, the next project is never guaranteed. So yeah, trust me, she cares if she’s making you happy. She will ALWAYS do her best for you, so you can believe your dollar is working hard for you.
The bottom line: A copywriter/editor who is an independent consultant can’t afford to not do amazing work for you.
8. Get the feels (AKA satisfaction and delight)
Yep, the words your copywriter writes for you are going to do what she promised (sound like angels singing, make your readers squeal with delight, create a line-up around the block of people who want to buy from you, etc.), but how will it make YOU feel?
“Every time I open up and read your edits, a burst of energy takes over me which results in an outburst of concentrated cheers! I am always SO PLEASED with your WORK!” (These are actual words from an email one of my clients wrote to me.)
In a word: Amazeballs. Happy-rific. Zippy-doodle. Splendiferous. It’s a special thing, the way it makes you feel to read words that express just what you wanted them to (particularly when you couldn’t make them do it yourself). You’re likely to feel excited, motivated, proud, professional, reinvigorated, enthused, confident.
The bottom line: There’s a certain “je ne sais quoi” of reading words expertly curated just for you. You’ll like the way your new copy makes you feel.
9. Get the MOST VALUABLE THING IN THE WORLD (AKA your time back)
Ever noticed how the things you like to do and the things you’re good at doing seem to be one and the same? And have you ever noticed the annoying corresponding truth that the things you hate doing take for-freaking-ever? Not even just because it makes time go slower (which it does seem to do), but because you literally just can’t do it as fast as the things you like to do. As it applies to your web copy, content, and everything words, that can make writing massively time and consuming and not fun.
That said, perhaps you’re an excellent writer. Either way though, spending time on what only you can do is just plain smart, especially since I bet that thing that only you can do is your core business offering. Outsource what doesn’t have to be done by you, and multiply your time for what matters.
The bottom line: Hire an expert to help with your word woes, and you get that time back to work on what you do best instead.
10. Become super popular and super prolific (AKA scale your business faster)
The goal of your words is to inspire action, and usually the action you’re hoping for is that your online lookers become buyers. When your copy successfully achieves that, in the copywriting world we say it “converts”. The better your copy, the higher your conversion rate. The higher your conversion rate, the more profit you make.
With the super fly new web copy/newsletters/blog content you have from working with your copywriter, your business will expand. As your business expands, so will your content writing requirements. It’s this whole circular thing.
If you’ve picked a copywriter whose work you like and with whom you’ve established a good relationship, you can easily scale your writing requirements. And when business is booming, you will be grateful for the help! A good copywriter will be well-equipped to help with your need and will be more than happy to do so.
The bottom line: With good copywriting, you’ll be able to scale your business far faster than you would have been able to alone.
And that, my friend, is what’s in store for you. Well actually, that’s just the stuff that sweetens the pot. I’ll post about the more obvious benefits, the “meat”, at a later date. Trust me, the main dish is pretty tasty.
Were these benefits surprising to you? Which one would be the biggest help to you and your business? I want to hear about it in the comments. (No, really. Like I’ll reply and everything.)
Does this article leave you feeling enthused about bringing a copywriter into your life? Meet the lady who wrote it here.
Megan is the owner of Megan Words, a boutique copywriting and editing consulting business devoted to helping female entrepreneurs with worthy causes develop high-quality web copy and content. She sometimes wears pants. Learn more about her here.