Let's set the scene.
Copywriter meets big-hearted entrepreneur
You: “I’m frustrated. I’m getting annoyed with my writing. I need to get copy to my web designer, like, yesterday. I thought I could do it on my own but… nope. I don’t want to do a crap job on my copy, I hate when I see junk out there on the web. I need help. I need help now. Please someone professional help me now and if you have a sense of humor and don’t laugh at my writing, even better. I will give you my first-born child right now if you help me with this.”
Megan: “Haha that’s not necessary, hun! I adore words. I’ve got 15 years of professional word wrangling behind me so I can definitely help make that website (or email sequence or newsletter or lead magnet) happen. Helping peeps like you 'birth their visions' is totally my thang."
You: “Oh thank gawd. I have a mission and I’m going to make a big difference in people’s lives, if only I could get my damn message across. I need my target audience to be like, ‘eff, yeah!’ when they read it. Can you do that?”
Megan: “That’s…”
You: “Oh and I want quality. Not only that, I want value. I’m willing to pay for quality work that offers good value, especially if it comes from a REAL PERSON who is caring and generous, who genuinely wants to help me and my business. I want a tailored experience, not a one-size-fits-all package.”
Megan: “If you’d…”
You: “Oh and I want the writing to be error-free, natural-sounding and effortless to read. Is that too much to ask?”
Megan: “NO! Where have you been all my life? You’re amazeballs. It’s TOTALLY ok to hire help to fix your word woes, and we can talk more about why. Here, I got you a [insert your favorite hot beverage]. Come onnnnn in!”
Megan: “Haha that’s not necessary, hun! I adore words. I’ve got 15 years of professional word wrangling behind me so I can definitely help make that website (or email sequence or newsletter or lead magnet) happen. Helping peeps like you 'birth their visions' is totally my thang."
You: “Oh thank gawd. I have a mission and I’m going to make a big difference in people’s lives, if only I could get my damn message across. I need my target audience to be like, ‘eff, yeah!’ when they read it. Can you do that?”
Megan: “That’s…”
You: “Oh and I want quality. Not only that, I want value. I’m willing to pay for quality work that offers good value, especially if it comes from a REAL PERSON who is caring and generous, who genuinely wants to help me and my business. I want a tailored experience, not a one-size-fits-all package.”
Megan: “If you’d…”
You: “Oh and I want the writing to be error-free, natural-sounding and effortless to read. Is that too much to ask?”
Megan: “NO! Where have you been all my life? You’re amazeballs. It’s TOTALLY ok to hire help to fix your word woes, and we can talk more about why. Here, I got you a [insert your favorite hot beverage]. Come onnnnn in!”
