Authentic copywriting:

2 reasons it super matters

So today, I'm going to start with a statement of fact. The word “authentic” is an adjective, it means something that is authentic to one's own personality, spirit, or character.
 
And here's the second fact. There's no one else in the entire world exactly like you. Combine those two facts, put them together; it means that when you are really and truly yourself, when you behave in an authentic way, it is what differentiates you from the masses.

Why does that matter? In today's world, people have more coaches, more copywriters, more financial advisors, whatever it is, you do, they have so many of those kinds of service providers to pick from that they hardly know where to start. So when you differentiate yourself, It means that you stand better chance of being picked.  

So I'm going to launch into a quick little story time here. I'd like you to imagine that it's two in the morning, your phone buzzes and it says it's your mom. And your mom's message says, “sup, dawg, you need to Venmo me like 200 bucks, plzzz”. I don't know about you, but for me, I would read that and be like, okay, a Nigerian prince has abducted my mother because that's just not how she talks. That's not authentic for her. The reason I know that is because she has a personal brand that's consistent.

And what consistency means is, it starts to build trust. When you have trust, love can come from that and from love, come sales…and we all know where sales are important.

So that's kind of a first delve into why authenticity is important. I know I've been away for a little bit. I haven't posted a video in a while, sorry about that. But I'm filming this today from steamy, steamy hot San Antonio, Texas. I'm in the historic marketplace right now. And it's a million degrees, I think it's about 37 degrees Celsius, maybe 100 degrees Fahrenheit.

I'm going to do some more videos on this and how to actually work authenticity into your copywriting.

So if you're interested in hearing about that, please leave a comment below. Quick freebie offer as well, I do free connection calls if you are interested in talking to me and seeing if we might be a good fit. Tell you what my processes is and tell me about what you're looking for. I would love to do that with you!
 
Apart from that, that's it for today.

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