In this short series, we've talked about the importance of authenticity in copywriting. In this video, I brave the freezing snow to discuss authenticity and how to define your business' personality and what that means for you. Check it out...it's amazeballs! ​

In the last few videos that I've been sharing, we've been talking about authenticity and copywriting. We've been talking about what it means to be authentic, how you know if you're being authentic, why it matters to be authentic and how you can do it. So I'd like to share another tip in today's video.

We're talking about how to define your business' personality and how you do that in copywriting. I think a lot of people who will be watching this will probably be personal brands. Meaning that you are your business and your business is your brand. And either way, even if you're not, this might be something that you haven't thought through or given a label to, but my suggestion for you is that you could come up with three human values that represent how you want your business to be experienced.

So how can you show off these characteristics in the words that you use and in the rhythm and tone of your writing? When you have that, you now have a specific benchmark to know whether a certain piece of writing is in your voice or not.

So, for example, I like my voice to be approachable and kind of funny and casual. So when you read my copywriting, you might see me word use words like "amazeballs", or phrases like "that's my bag". I express myself in that way on purpose.

In terms of going forward, if you'd like to have a chat or if you're interested in knowing what it would be like to work with a copywriter, I do free connection calls. I'd love to tell you about how I work and hear about your business goals.

This week, I'm recording this video from very snowy Calgary, Alberta, Canada. It's pretty but
it's wet. Okay, that's it for this week, and we'll talk to you soon. Bye for now!

In this short series, we've talked about the importance of authenticity in copywriting: what it is and why it matters. In this video, I share a quick tip for actually *achieving* authenticity. Check it out! ​

So on to that tip, share a personal story. Sounds simple, right?

But let's imagine you're writing a blog. Sure, you could just share the facts. But what if you weaved in a story? It helps to humanize your brand. It helps to humanize the story. It's what connects people to each other.

So a great place to include this on your website copy would be on your about page. You'd be surprised how just adding that little bit of detail and personality can help make someone laugh, help them feel connected to you and make them feel like you are their kind of person.

Today I'm recording this video from Calgary, Alberta, Canada. It is not warm as you can see. Anyway, that's it for this week.

If you're interested in connecting with me as a copywriter, I'd love to talk to you. I do free connection calls. I'd love to tell you about my process and learn about what your goals are for your business. So please do reach out. Until next week, I'll talk to you then.

​So you need a website and you’re wondering if you can do your own copywriting. I’m a professional copywriter and I’d love to give you my opinion on whether you can and why I feel that way. Let’s find out…keep reading or watch below.

​So, can you write your own web copy? Short answer, yes you can! You bet your butt you can. You want to know why? Because no one can understand or knows your business like you do. No one knows and understands your brand like you do. You are your business. You are your brand, and therefore you have all of the information that you need to make this happen.

Of course, there’s some provisos…

First thing that you really need to be aware of, good writing requires practice so don’t be horrified if it takes you a couple of shots or if you need someone to help you edit and if you need to rewrite it a couple of times. That’s part of the game.

Clarity. Confuse people and you lose people. Being cute and clever is fun, but if people don’t know what you mean you’re not going to get yourself any clients. So err on the side of “just make sense”. Help people understand what it is you do.

And third, there are a lot of different elements that go into copywriting that actually win clients. I have something called the BRIDGE Approach™, which is my trademarked process for writing phenomenal copy. If you take a look at my website you’ll see what the different elements are and I’ll record videos about these in the future, but consider taking a look to find out now.

So there you go, that’s the short answer. I believe you can write your own copy, but, if you do want help, if you want a pro who’s gonna give you some more confidence that you’re actually going to attract your dream clients and connect with people that you really want to serve, then reach out to me. I do free connection calls. Let’s talk about my process, let’s see if we’re a good fit and let’s take it from there.

Today I’m recording this video from Ollagüe, an active volcano in Bolivia. And by active, it has been several thousand years, but that's still pretty cool. Ahhh...This is the life of a digital nomad!

Until next week, we’ll talk to you then.
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