Authentic copywriting:

How to find your voice!

In this short series, we've talked about the importance of authenticity in copywriting. In this video, I brave the freezing snow to discuss authenticity and how to define your business' personality and what that means for you. Check it out...it's amazeballs! ​

In the last few videos that I've been sharing, we've been talking about authenticity and copywriting. We've been talking about what it means to be authentic, how you know if you're being authentic, why it matters to be authentic and how you can do it. So I'd like to share another tip in today's video.

We're talking about how to define your business' personality and how you do that in copywriting. I think a lot of people who will be watching this will probably be personal brands. Meaning that you are your business and your business is your brand. And either way, even if you're not, this might be something that you haven't thought through or given a label to, but my suggestion for you is that you could come up with three human values that represent how you want your business to be experienced.

So how can you show off these characteristics in the words that you use and in the rhythm and tone of your writing? When you have that, you now have a specific benchmark to know whether a certain piece of writing is in your voice or not.

So, for example, I like my voice to be approachable and kind of funny and casual. So when you read my copywriting, you might see me word use words like "amazeballs", or phrases like "that's my bag". I express myself in that way on purpose.

In terms of going forward, if you'd like to have a chat or if you're interested in knowing what it would be like to work with a copywriter, I do free connection calls. I'd love to tell you about how I work and hear about your business goals.

This week, I'm recording this video from very snowy Calgary, Alberta, Canada. It's pretty but
it's wet. Okay, that's it for this week, and we'll talk to you soon. Bye for now!

​If you found that helpful, drop me a comment, I would love to know if that's actually something you could see yourself using.