In this short series, we've talked about the importance of authenticity in copywriting: what it is and why it matters. In this video, I share a quick tip for actually *achieving* authenticity. Check it out! ​

So on to that tip, share a personal story. Sounds simple, right?

But let's imagine you're writing a blog. Sure, you could just share the facts. But what if you weaved in a story? It helps to humanize your brand. It helps to humanize the story. It's what connects people to each other.

So a great place to include this on your website copy would be on your about page. You'd be surprised how just adding that little bit of detail and personality can help make someone laugh, help them feel connected to you and make them feel like you are their kind of person.

Today I'm recording this video from Calgary, Alberta, Canada. It is not warm as you can see. Anyway, that's it for this week.

If you're interested in connecting with me as a copywriter, I'd love to talk to you. I do free connection calls. I'd love to tell you about my process and learn about what your goals are for your business. So please do reach out. Until next week, I'll talk to you then.

​Two thoughts…
 
Here's the first thought. If you've ever wondered about what it might be like to be a digital nomad, and maybe there's an ounce of not perfect truth from people who are wearing their Prada shades sitting on the edge pools where they tap on their laptops, it might actually look more like this because one of my digital nomad tendencies as I have is this awesome ability to travel around from friend to friend's house, and it's wonderful because they sort of fight over me. I don't pay rent, but I do pay in dirty dishes and screaming two year olds...which is cool because it's like test driving other people's lives. I'll do it for a month at a time and then I'll go test drive somebody else's life. Well, that's one way that dirty dishes relate to being a digital nomad or a copywriter.
 
The second thought is that sometimes the dishes are there because it means you prioritize something else. And for me it makes today working out, meditating, meeting with some new leads, doing some writing, and the dishes fall by the wayside. But you know what? That's cool. Yeah. These are the rotting dishes of success!
 
If you're interested in getting to know me a little better, if you're interested in hiring a copywriter. I do free connection calls. I'll include a link to that in the video, but let's see if we're a good fit. I'll tell you about my process.
 
That's it for this week. I'll talk to you soon. Love you!

​In my last video, I talked about the importance of authenticity. Today, I’d like to talk about how you know when something is authentic. Watch below or keep reading to find out more...

So, how do you know when something is authentic? It’s a really difficult question to answer, but there’s really only one way to know. Would you say it? You are the only person that can answer that question. You are the only one who really knows if it feels right. The funny thing is, it's contextual. We don’t walk around saying “why did I just say that? Does that sound right? Does that fit in line my life views?”

So when it comes to authenticity, it not only comes down to whether or not it feels right to us, but how its perceived by other people. And today, I’d like to talk about a tip to help you be perceived as authentic in the eyes of others.

As leaders, and I suspect that you are a leader if you’re watching this, it can be difficult to allow yourself to be imperfect. So to appear authentic to others, we need to be okay with imperfection and embrace that. Now it might seem difficult to embrace imperfection in a professional context, but in the right context, it can really lend itself to authenticity.

You know what it makes me think of, is the question that is often asked in job interviews: “what’s your greatest weakness?” And when you take that weakness and turn it into a strength, you say things like “you know, sometimes I’m pretty hard on myself, so it means I end up working pretty hard or sometimes I’m tireless and don’t know when to quit”. But if you’re an accountant for example, and you’re asked about your greatest weakness and you answer, “sometimes I get the 6 and the 9 confused”, uhh…that’s not going to bode so well for you.

So when you’re sharing your imperfections, look for the silver lining.

Today I’m filming this video from beautiful British Columbia, Canada. I’ve struggled a bit with people and noises behind me, so hopefully this turns out. But, there’s a gorgeous rainbow behind me (see, always find that silver lining!) and you can still see the remnants of it.

That’s all I want to share for today. If you’re interested in learning about me as a copywriter, I do free connection calls. I’d love to hear more about you and what you’re working on.

Until then, keep smiling. 

What does authenticity mean to you? Leave a comment below and let's talk about it. I like to keep it real and look forward to hearing from you!

So today, I'm going to start with a statement of fact. The word “authentic” is an adjective, it means something that is authentic to one's own personality, spirit, or character.
 
And here's the second fact. There's no one else in the entire world exactly like you. Combine those two facts, put them together; it means that when you are really and truly yourself, when you behave in an authentic way, it is what differentiates you from the masses.

Why does that matter? In today's world, people have more coaches, more copywriters, more financial advisors, whatever it is, you do, they have so many of those kinds of service providers to pick from that they hardly know where to start. So when you differentiate yourself, It means that you stand better chance of being picked.  

So I'm going to launch into a quick little story time here. I'd like you to imagine that it's two in the morning, your phone buzzes and it says it's your mom. And your mom's message says, “sup, dawg, you need to Venmo me like 200 bucks, plzzz”. I don't know about you, but for me, I would read that and be like, okay, a Nigerian prince has abducted my mother because that's just not how she talks. That's not authentic for her. The reason I know that is because she has a personal brand that's consistent.

And what consistency means is, it starts to build trust. When you have trust, love can come from that and from love, come sales…and we all know where sales are important.

So that's kind of a first delve into why authenticity is important. I know I've been away for a little bit. I haven't posted a video in a while, sorry about that. But I'm filming this today from steamy, steamy hot San Antonio, Texas. I'm in the historic marketplace right now. And it's a million degrees, I think it's about 37 degrees Celsius, maybe 100 degrees Fahrenheit.

I'm going to do some more videos on this and how to actually work authenticity into your copywriting.

So if you're interested in hearing about that, please leave a comment below. Quick freebie offer as well, I do free connection calls if you are interested in talking to me and seeing if we might be a good fit. Tell you what my processes is and tell me about what you're looking for. I would love to do that with you!
 
Apart from that, that's it for today.

​​On this channel, I talk about travel and nomadic lifestyle, copywriting and editing tips, of course, and some motivation and inspiration stuff. So that sort of thing interests you, please consider subscribing or leaving a comment below.