Authentic copywriting:

An easy tip to make it happen

In this short series, we've talked about the importance of authenticity in copywriting: what it is and why it matters. In this video, I share a quick tip for actually *achieving* authenticity. Check it out! ​

So on to that tip, share a personal story. Sounds simple, right?

But let's imagine you're writing a blog. Sure, you could just share the facts. But what if you weaved in a story? It helps to humanize your brand. It helps to humanize the story. It's what connects people to each other.

So a great place to include this on your website copy would be on your about page. You'd be surprised how just adding that little bit of detail and personality can help make someone laugh, help them feel connected to you and make them feel like you are their kind of person.

Today I'm recording this video from Calgary, Alberta, Canada. It is not warm as you can see. Anyway, that's it for this week.

If you're interested in connecting with me as a copywriter, I'd love to talk to you. I do free connection calls. I'd love to tell you about my process and learn about what your goals are for your business. So please do reach out. Until next week, I'll talk to you then.

​Have a tip on authenticity you'd like to share? Go for it...share it here!​