Authentic copywriting:

How to know you're being authentic

​In my last video, I talked about the importance of authenticity. Today, I’d like to talk about how you know when something is authentic. Watch below or keep reading to find out more...

So, how do you know when something is authentic? It’s a really difficult question to answer, but there’s really only one way to know. Would you say it? You are the only person that can answer that question. You are the only one who really knows if it feels right. The funny thing is, it's contextual. We don’t walk around saying “why did I just say that? Does that sound right? Does that fit in line my life views?”

So when it comes to authenticity, it not only comes down to whether or not it feels right to us, but how its perceived by other people. And today, I’d like to talk about a tip to help you be perceived as authentic in the eyes of others.

As leaders, and I suspect that you are a leader if you’re watching this, it can be difficult to allow yourself to be imperfect. So to appear authentic to others, we need to be okay with imperfection and embrace that. Now it might seem difficult to embrace imperfection in a professional context, but in the right context, it can really lend itself to authenticity.

You know what it makes me think of, is the question that is often asked in job interviews: “what’s your greatest weakness?” And when you take that weakness and turn it into a strength, you say things like “you know, sometimes I’m pretty hard on myself, so it means I end up working pretty hard or sometimes I’m tireless and don’t know when to quit”. But if you’re an accountant for example, and you’re asked about your greatest weakness and you answer, “sometimes I get the 6 and the 9 confused”, uhh…that’s not going to bode so well for you.

So when you’re sharing your imperfections, look for the silver lining.

Today I’m filming this video from beautiful British Columbia, Canada. I’ve struggled a bit with people and noises behind me, so hopefully this turns out. But, there’s a gorgeous rainbow behind me (see, always find that silver lining!) and you can still see the remnants of it.

That’s all I want to share for today. If you’re interested in learning about me as a copywriter, I do free connection calls. I’d love to hear more about you and what you’re working on.

Until then, keep smiling. 

What does authenticity mean to you? Leave a comment below and let's talk about it. I like to keep it real and look forward to hearing from you!