Can I write my own website copy?

​So you need a website and you’re wondering if you can do your own copywriting. I’m a professional copywriter and I’d love to give you my opinion on whether you can and why I feel that way. Let’s find out…keep reading or watch below.

​So, can you write your own web copy? Short answer, yes you can! You bet your butt you can. You want to know why? Because no one can understand or knows your business like you do. No one knows and understands your brand like you do. You are your business. You are your brand, and therefore you have all of the information that you need to make this happen.

Of course, there’s some provisos…

First thing that you really need to be aware of, good writing requires practice so don’t be horrified if it takes you a couple of shots or if you need someone to help you edit and if you need to rewrite it a couple of times. That’s part of the game.

Clarity. Confuse people and you lose people. Being cute and clever is fun, but if people don’t know what you mean you’re not going to get yourself any clients. So err on the side of “just make sense”. Help people understand what it is you do.

And third, there are a lot of different elements that go into copywriting that actually win clients. I have something called the BRIDGE Approach™, which is my trademarked process for writing phenomenal copy. If you take a look at my website you’ll see what the different elements are and I’ll record videos about these in the future, but consider taking a look to find out now.

So there you go, that’s the short answer. I believe you can write your own copy, but, if you do want help, if you want a pro who’s gonna give you some more confidence that you’re actually going to attract your dream clients and connect with people that you really want to serve, then reach out to me. I do free connection calls. Let’s talk about my process, let’s see if we’re a good fit and let’s take it from there.

Today I’m recording this video from Ollagüe, an active volcano in Bolivia. And by active, it has been several thousand years, but that's still pretty cool. Ahhh...This is the life of a digital nomad!

Until next week, we’ll talk to you then.
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Have a question about writing your own website copy or have any tips to share? Leave me a comment and let’s talk about it!