Authentic Copywriting:

Who are you writing for?

In the past couple of videos, we've talked about what it means to be authentic, how to know if you're being authentic and talking about some tips to actually work on execution. In this video, I'd like to give you another tip.  Watch my video or read on below...

So, today's tip is to write for your audience, whoever they happen to be. Simple tip, but the way you personally write a letter to your elderly grandmother, for example, versus how you write a letter to your best friend is different. I think we can agree on that. To make your copy readers more authentic, remember to always speak to your target audience. It doesn't matter who that audience is, it's just important that you speak or that you write to them and only them. Hold them in your mind when you're writing. When you don't remember who you're writing to, it's unlikely to read as authentic.
 
If you haven't done an exercise to determine who your dream client is, consider reaching out to me. I have a trademarked approach called the bridge approach where we do. One of the elements is to dive into who your dream client is, so that you can write in a way that resonates with them. I do free connection calls, so please consider reaching out. I'll include the link below.
 
I am a digital nomad; you've probably heard that before. Today I'm filming this video from Palm Springs, California. Believe it or not, I am up at the top of a tram way up in the hills, which is why you see so many evergreens behind me rather than palm trees. That's it for today. We'll talk to you next time!