Finding your authentic voice

In this short series, we've been talking about the importance of authenticity in copywriting. In this video, I discuss the clues freewriting may give you about your authentic (written) voice. What better way to give your audience the true "you"! Check it out below!

​We are in the midst of a series about writing in your authentic voice and I have been sharing tips about actually executing authentic copy.
 
Today's tip about writing authentic copy is an exercise. Freewriting is super valuable and here's why: if you want authentic copy that truly sounds like you on your website, but you're not really a writer, the truth is that practice is crazy invaluable.
 
What I'd like you to do is try freewriting. Set a timer for 10 minutes, don't let your pen come off the paper, choose a topic and just go for it! When that 10 minutes is up, look back at what you've written. What sort of mannerisms do you tend towards? What sort of words do you frequently use?
 
I'm personally really lucky. I hear words in my head like a spoken voice so I can channel a voice, write it down and Bob's your uncle. But if you're not used to doing that, then practice is going to be the name of the game.
 
I am recording this video from very crazy beautiful Palm Springs, California again. That's it for today. If you're just having a call with me and seeing if we might be a good fit, please reach out for a connection call.

Did you give this tip a try? What mannerisms or turns of phrase did you notice in what you wrote? Tell me yours and I'll tell you mine! Comment below.