How does copywriting work?

So. You know what copywriting is (since you watched my last YouTube video, right?) But how does it achieve the magic results? You are 55 seconds away from the answer. Watch this short video. 

This video is a part two to the one I posted last week in New York about what copywriting actually is. I kept the definition very simple and I wanted to say a little more.
 
We talked about the fact that copywriting is words that are designed to sell, words that are designed to persuade, to make readers take a specific action. But how does it do that?

When it’s done properly, it actually uses psychological principles to get inside the mind of the buyer and touch their pain points and convince them to take action based on what they’re thinking and feeling.
 
Learn more as we go! Subscribe to my YouTube channel here.

Engage with me, baby... what is your audience's main pain point? I'd love to hear and promise to reply.