• Home
  • Start Here
  • About
  • Work with me
    • The London Tower
  • Portfolio
  • Blog
  • Contact
Megan Words

The M Word
Blog

Authentic Copywriting:

2/4/2020

Comments

 
Who are you writing for?
In the past couple of videos, we've talked about what it means to be authentic, how to know if you're being authentic and talking about some tips to actually work on execution. In this video, I'd like to give you another tip.  Watch my video or read on below...
So, today's tip is to write for your audience, whoever they happen to be. Simple tip, but the way you personally write a letter to your elderly grandmother, for example, versus how you write a letter to your best friend is different. I think we can agree on that. To make your copy readers more authentic, remember to always speak to your target audience. It doesn't matter who that audience is, it's just important that you speak or that you write to them and only them. Hold them in your mind when you're writing. When you don't remember who you're writing to, it's unlikely to read as authentic.
 
If you haven't done an exercise to determine who your dream client is, consider reaching out to me. I have a trademarked approach called the bridge approach where we do. One of the elements is to dive into who your dream client is, so that you can write in a way that resonates with them. I do free connection calls, so please consider reaching out. I'll include the link below.
 
I am a digital nomad; you've probably heard that before. Today I'm filming this video from Palm Springs, California. Believe it or not, I am up at the top of a tram way up in the hills, which is why you see so many evergreens behind me rather than palm trees. That's it for today. We'll talk to you next time!
Comments
comments powered by Disqus

    Megan Haney

    Megan is the owner of Megan Words, a boutique copywriting and editing consulting business devoted to helping female entrepreneurs with worthy causes develop high-quality web copy and content. She sometimes wears pants. Learn more about her here.

    Archives

    February 2020
    January 2020
    December 2019
    October 2019
    September 2019
    August 2019
    May 2019
    April 2019
    March 2019
    December 2018
    November 2018
    October 2018
    August 2018

    Categories

    All
    Accountability
    Authenticity
    Benefits
    Business
    Copywriting
    Editing
    Inspiration
    Motivation
    Self Help
    Self-help
    Time
    Travel / Nomadic Lifestyle
    Website

    RSS Feed

Privacy Policy

Cookie Policy

Site Terms & Conditions

Disclaimer

Copyright © 2019 Megan Haney
  • Home
  • Start Here
  • About
  • Work with me
    • The London Tower
  • Portfolio
  • Blog
  • Contact